Better Flower is a brand
born from the necessity of its founders to democratize the health benefits that can be generated from the CBD essence. Having known the health increase that the habit of consuming CBD Oil can provide, they started their quest into setting up a business that could reach more people who have health conditions which the oil can help.
"Help people to improve their mental and physical health providing a natural, effective and approachable product."
We've separated this project in 4 phases
The first challenge was to define a strong strategic approach, in which we defined the essence and reasoning of why the brand should exist and how we could sustain it in the long term. From the definition of this positioning, the concept was created: bloom.