By using conversational commerce as a bridge between people and businesses, Habit uses its platform to understand each and every character needs and desires, translating these inquiries into actionable inputs and valuable solutions.

Allowing Habit users to choose specialists of different topics and access their knowledge, they can make informed decisions backed by experts.

The design development of the brand started after a thorough research, which then culminated on the strategic directions that the brand used as a guide. The visual development was then a consequence of the initial research work, that pointed a very clear positioning approach that I translated into the visual identity.

It does proposes itself to use technology and its resources to network people in humanised way. However, it also proposes itself to dive deep into each individual personality and their unique needs, shining a light on their own expressions and nuances as a person. This way, Habit aims to insert humanity back to the digital age.

By using conversational commerce as a bridge between people and the brand, Habit uses of this platform to understand each and every character needs and desires, translating these inquiries into actionable inputs and valuable solutions.