There is no beauty without tragedy.
SAU is an interpretation.
Short from the word saudades, the Portuguese word that encapsulates the feeling of absolute nostalgia regarding a specific time, something or someone.
Saudades is the reminiscence of the beauty lived on the pass interpreted trough the present.
SAU is the collision of this beauty with art.
SAU starts as a tumbler brand with big scopes for the future, where the main objective is to create beautiful, useful and sensitive day-to-day products.
The essence of the brand is the collaboration with artists and creators, every pattern is signed by an artist that collaborates with the brand in order to create visually outstanding labels.