This year has been weird. Amidst everything that is going on, I was lucky enough to receive new branding projects my way, allowing me to work with amazing clients around the world. As it goes working with design, many proposals required alterations or were completely rejected. This proposals can be seen on this project.

The first challenge was to define a strong strategic approach, in which we defined the essence and reasoning of why the brand should exist and how we could sustain it in the long term. From the definition of this positioning, the concept was created: bloom.